Doe Deere — Extraordinaire

How could one woman come to America and build a multi-million dollar brands? Well many have tried and many have failed. However, we all know of one who didn’t. Doe Deere came to America and made her mark as well as made her dreams come true. Born in Russia, Doe Deere came to New York City with a dream to be great at the young age of only seventeen. She later was married and moved to Los Angeles. That’s where her dreams would later take off and she would be created one of the most loved brands in the cosmetic industry. She managed to launch Lime Crime, one of the first vegan-free and cruelty-free makeup brands. This brand is popular for its vibrant color and high pigmented products. Not to mention, vegans have been needing a brand that is vegan use approved and has amazingly high pigmented eye shadow palettes. She has an incredibly huge following and also have other business ventures that she is working on.

After many years of focusing on business and growth Deere and her husband have welcomed their own successor into the world. There has been news that the brand is going public. Many people fear that when companies go public that they will be re-branded and be different from what they used to be. Therefore, the possibility of losing that pizzazz that made people fall in love with them. However, with Lime Crime its been a great brand that has yet to fail us in over 10 years. Many are anxious to see what Deere has up her sleeve next so we can be the first to get it off the shelves. As we know a brand as popular as Lime Crime is always got products that are sold out.

Doe Deere Believes The U.S. Has Given Her A Life To Be Proud Of

Finding success has never seemed so difficult as it does in the 21st-century as the fight to achieve a career to be proud of remains difficult to create. Doe Deere believes the U.S. nation still provides immigrants and those who may feel down on their luck with the chance to better themselves without the success we would all like to achieve. The LimeCrime founder believes the U.S. does not need to be made great again because it has always been a nation those born in the country and immigrants can be proud of.

Now living and working in Los Angeles as she continues to develop her successful vegan and cruelty-free LimeCrime cosmetics brand, it is difficult to imagine Doe Deere as a fresh-faced 17-year-old Russian immigrant just 20 years ago. Following her own ideas and plans has served the business leader who rejected all advice about selling her cosmetics online is proud of. However, she is quick to admit her family was in need of help when they arrived in New York City in 1998 and found they were unable to survive due to a series of unfortunate events.

Despite believing New York City to be a sink or swim environment, Doe Deere was encouraged to apply to the New York Institute of Fashion and change her life by respected attorney Dorchen Leidholdt. Deere refers to Leidholdt as her first mentor and someone who instilled in her a desire to improve her life on her own terms by following her talents to achieve a successful career. Leidholdt was working with her own Sanctuary for Families charity when she came across Doe Deere and her family and recognized a desire to improve their situation within the family.

With the help of Dorchen Leidholdt and Sanctuary for Families, Doe Deere and her family were able to return to regular life after a period of homelessness. The family was helped by the charity but drive themselves on to success in their education, which proved to be a way out of the Projects of East Harlem.

Fabletics Allows Customers to Drive the Products

One thing that people can say about Fabletics is that it is standing out from the competition. While many people may look at the products in order to determine whether or not they want to shop at a company, Fabletics looks to the customers. As a matter of fact, they take in and analyze the data as best as they can so that they can make sure that their products are selling. However, they are doing more than just selling products. They are consulting the customers to figure out what it is they really want. Among the things they do with their company is offer them the Lifestyle quiz which will give them the data they need to provide products for them that they will enjoy.


Given the attention Fabletics pays to customers, they are able to get a better idea on what the customers really think about the company. One of the reasons that they look to the customers is that they trust each other. They also express their opinions online with reviews so that they will influence other customers. One thing about this type of approach is that it will help Fabletics improve in aspects of their business where it is needed.


One thing that is certain is that the customer reviews can influence the type of visits that the company gets. If a company is getting bad reviews, it is expected that their business is going to suffer. This is why it is important for them to see if there is any issue that customers have and do everything they can to solve it.


Another good thing about this approach is that they are more likely to gain loyal customers. With loyal customers, they are more likely to keep the sales coming even if there is a bad review. However, one thing that Fabletics wants to do is to keep gaining loyal customers so that they will continue to offer products that are satisfying customers. At the same time, the products are a major influence. Therefore, it is important that the customer is able to find clothes that fit right.