Luiz Carlos Trabuco Cappi: How This Budding Businessman Influenced The Banking Sphere

With his unwavering sense of devotion and entrepreneurial flair, Luiz Carlos Trabuco Cappi managed to propel to the top of his industry over the course of four decades.

Banco Bradesco, the company to which Cappi’s remained steadfast, is a banking service headquartered in South America. Its roots run deep, dating back to 1943 when Amador Aguiar developed it. In the years since, Banco Bradesco’s undergone economic downturn, capricious markets, and unremitting periods of financial hardship. Fortunately, Luiz Carlos Trabuco Cappi, among other faithful and deft employees, employed their profound knowledge and acute insight to deliver Banco Bradesco from catastrophe.

As a newcomer, Luiz Carlos Trabuco Cappi was brought on board as a bank teller. Much like his business partners, Cappi had to flex his enterprising muscles in the name of ascending through the ranks. From the bold tasks he undertook to the high-risk occurrences he grappled with, Cappi bore himself with great skill, signaling to Banco Bradesco that Cappi was an indispensable asset. As the years progressed, Cappi’s commitment to Banco Bradesco grew stronger and more unshakeable. When he was appointed the head of Bradesco’s Seguros branch, an all-new and undoubtedly improved side of Cappi took shape.

Read more: Novo presidente do Bradesco substituirá Luiz Trabuco dia 12 de março

With Cappi on the front line of Seguros’s developments, it proved an excellent opportunity to manifest his merit. Cappi did just that as he maximized profits and bolstered the company’s financial institution. Not surprisingly, Cappi was handsomely rewarded for his efforts, earning a position as Director of Marketing a few years later. As Cappi donned his new hat, Banco Bradesco relied on him to connect with clients on a profound level, in turn boosting consumer engagement and sales. An innovator to the core, Cappi implemented two practices that were ostensibly unheard of during his stint at Director of Marketing. Segmenting and targeting were the two techniques he enacted, with each breeding substantial prosperity for Banco Bradesco.

Come 2009, Luiz Carlos Trabuco Cappi was now on Banco Bradesco’s executive team, proudly serving as their Chief Executive Officer. During this juncture, Banco Bradesco’s competitor was becoming increasingly prevalent, rendering Banco Bradesco’s services secondary. Fortunately, Cappi bought out the Brazilian portion of HSBC Personal Banking, allowing Banco Bradesco to thrive once again. As a man who’d gone great lengths to ensure that Banco Bradesco never went belly-up, it only makes sense he was appointed the president when Lazaro Brandao stepped down in 2017.

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Jose Hawilla – an epitome of successful entrepreneur

Entrepreneurs have a defining quality to radically improve the world on multiple fronts. Not only can they meet the economic needs but also help their own employees to work to their fullest potential and achieve their dreams. Some of the traits of a good entrepreneur are:


They love what they do. In other words, they strongly believe that you could persevere tough times only when you are in love with your work as it keeps you going.


They constantly look at opportunities to expand their businesses and come up with great ideas to be at the top of their respective business.


Successful entrepreneurs are very agile. They are very adaptive when it comes to changing executions when things do not go according to the plan.


They have a great level of emotional intelligence. They are totally aware of the impact their decisions would have on their employees. They would also strive to keep their employees motivated and happy in the workplace.


They are self-aware and are never intimidated by failures. They, in fact, see failures as an opportunity to make things better.


Good entrepreneurs also get motivated by the challenges they face. It just makes them more cautious in the future to avoid repeating it.


Jose Hawilla, a Brazilian businessman is a perfect example of a successful entrepreneur. He wore multiple hats across his illustrious career ranging from journalism to producer and now heads Traffic, a multi-million dollar sports marketing company in Brazil. He was phenomenal in transforming his organization from a small advertising agency to a well-known commodity in the nation with over 600 employees. Jose Hawilla also played a pivotal role in the acquisition of the newspaper Diário de S. Paulo.


He regularly stresses the importance of information and equates that to wealth. According to him, in today’s technological era, an informed individual is more probable to be successful than the less informed ones. He always stresses the importance of being on the lookout for creative opportunities and executing them. He is very admired for his down to earth nature and humility. It is indeed a lot to learn from this business magnate.



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Louis Chenevert, an Icon of Excellent Leadership

Louis Chenevert is a Quebec born leader with a Bachelor degree in production management from HEC Montréal associated with the University of Montreal. Prior to His work at United Technologies Corporation, he worked for General Motors and Pratt & Whitney. Pratt & Whitney is a unit of the UTC where he worked for six years before becoming its president in 1996 a position he held for seven years before he was elected Chief Executive Officer of UTC.

From the times when Chenevert became part of the UTC family, his contributions have been resourceful in improving the corporation’s steady growth. One cannot fail to note that when he took over in 2006, there was a global recession but Chenevert was able to make sure UTC attained its objectives despite the economic hardships back then. Under his leadership, UTC has gained a lot. One of the instances is when he negotiated the acquisition of Goodrich which cost the corporation $ 18.4 billion.

As the CEO of UTC, Chenevert made it his goal to invest in the people who work for the corporation since they form a good source of input. This is through the corporation’s Employee Scholar Program that nurtures all employees’ development by enabling them to advance their knowledge and skills by covering their educational costs. Over 40,000 employees globally have been beneficiaries of the program.

Chenevert’s forward-thinking mentality led to UTC progressive growth, by looking at projects that will advance the corporation’s vision while at the same time motivating its workers towards attaining set goals. This is enhanced through rich investment in advanced technological innovations that will give UTC a competitive advantage over other competitors.

While Chenevert was the CEO of UTC, he was able to broker a deal with the US government, when there were hitches in Rolls-Royce decline to manufacture the F-35 engine for the US Air Force. Through Pratt & Whitney, Chenevert lobbied for the deal, making Pratt & Whitney the only supplier of the F-35 engine. Chenevert‘s 10-years effort under Pratt &Whitney led to the development of the Geared Turbofan (GTF) engine. Furthermore, UTC’s Sikorsky section dominated the manufacturing market of US helicopters.