Finding success has never seemed so difficult as it does in the 21st-century as the fight to achieve a career to be proud of remains difficult to create. Doe Deere believes the U.S. nation still provides immigrants and those who may feel down on their luck with the chance to better themselves without the success we would all like to achieve. The LimeCrime founder believes the U.S. does not need to be made great again because it has always been a nation those born in the country and immigrants can be proud of.
Now living and working in Los Angeles as she continues to develop her successful vegan and cruelty-free LimeCrime cosmetics brand, it is difficult to imagine Doe Deere as a fresh-faced 17-year-old Russian immigrant just 20 years ago. Following her own ideas and plans has served the business leader who rejected all advice about selling her cosmetics online is proud of. However, she is quick to admit her family was in need of help when they arrived in New York City in 1998 and found they were unable to survive due to a series of unfortunate events.
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Despite believing New York City to be a sink or swim environment, Doe Deere was encouraged to apply to the New York Institute of Fashion and change her life by respected attorney Dorchen Leidholdt. Deere refers to Leidholdt as her first mentor and someone who instilled in her a desire to improve her life on her own terms by following her talents to achieve a successful career. Leidholdt was working with her own Sanctuary for Families charity when she came across Doe Deere and her family and recognized a desire to improve their situation within the family.
With the help of Dorchen Leidholdt and Sanctuary for Families, Doe Deere and her family were able to return to regular life after a period of homelessness. The family was helped by the charity but drive themselves on to success in their education, which proved to be a way out of the Projects of East Harlem.