Dan Bethelmy-Rada, for a long time, had a passion for creating a new brand of hair care products that are natural therefore minimal effect to the hair. His company, Matrix works with hair line products. His inspiration came from the high demand for natural hair products all over the world. Dan’s came up with the name R.A.W for the products. According to Dan customers all over are now maintaining their natural hair and are going for products with assure good quality hair and have no influence on the environment. He partnered up with L’Oreal’s Sharing Beauty With All to make his idea of R.A.W practical. R.A.W products are obtained directly from the earth and do not contain any harmful chemicals. The products are packaged in containers that can be recycled and the natural products used are to make the hair products are very environmentally friendly.
Dan Bethelmy-Rada ensured that he did not interfere with the natural environment during extraction. Dan avoided destroying the natural habitat of most animals and the long term effect that would result from such activities. His teams carried out proper research before putting the plan into action. The move required plenty of capital with Dan was ready to provide. He wanted quality products that would be in line with L’Oreal’s goods. The research team had to work fast and within the required time to unveil the R.A.W goods as soon as possible.
Dan Bethelmy-Rada encouraged the company to create an online advertising platform to obtain consumers from all over the world at a fast rate. Dan came up with a programme that educated the masses especially hairdressers on the advantages of adopting environmental friendly methods. The company came up with a programme, #LiveRaw digital that would ensure salon owners all over America got the information. They also have an Instagram page that advertises the R.A.W goods and great results from those who have used the product.
R.A.W became a success after a short while. Consumers from all over the US are admitting that the outcome of using R.A.W is wonderful. The company’s online platform is also getting motivating comments. R.A.W was also opened to the worldwide platform.