The development of an international brand can be a difficult path to follow for many but the United Arab Emirates-based developer, Hussain Sajwani has seemed to move with ease between many different areas of commercial and residential real estate success. Hussain Sajwani took his first steps in the luxury real estate industry in 2002 when he was one of the first to identify the potential of luxury real estate sales to foreign nationals moving to UAE. Prior to 2002, restrictive rules within the UAE had resulted in foreign nationals not being eligible to buy properties in Dubai and resulted in Hussain Sajwani limiting his real estate concerns to the hotel industry until 2002.
Continuing the dominance of the DAMAC Properties group in the luxury real estate market across the Middle East has seen Hussain Sajwani seek a global expansion taking his brand to a range of countries close to the headquarters of DAMAC in Dubai. Among the areas already targeted for expansion include Jordan and Lebanon where the name of the DAMAC brand is already well known and should be a guarantee of the usual level of success for the brand in these countries. DAMAC has also looked to target a move into the European luxury real estate markets with its first office opened in London to provide another area of expansion and potential success for the company. The success already achieved in the development of the London AYKON One residential tower saw the DAMAC Properties office in the U.K. tie up a partnership with the fashion and lifestyle brand Versace to launch the residential tower and commercial space.
Signing strategic partnerships have been one of the most successful ways, DAMAC Properties and Hussain Sajwani have found to create a successful brand launch with its many different properties. There are many partnerships Hussain Sajwani has developed over the last decade and a half including a well-known business partnership with U.S. President Donald Trump.
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